In today’s fast-paced world, companies must be able to provide support where their customers are. With over 187 million daily active users, Twitter is undoubtedly one of the social media channels where companies must be present and available.
To help businesses offer a direct communication line with Twitter users, we’re glad to introduce Rocket.Chat’s new Twitter integration.
Why should companies provide customer service on Twitter?
Twitter has 187 million daily users (2020), but its large user base is not the only reason why it has become an increasingly relevant tool for customer service.
According to Harvard Business Review, customers who have a support interaction on Twitter are much more likely to pay more for a company’s services and choose that over a competitor. Therefore, proper customer service via Twitter is vital for companies aiming to have a robust Omnichannel communication strategy.
More customer satisfaction, less customer friction
As part of our Omnichannel Customer Solutions, we’re introducing our new Twitter app.
The app allows users to easily integrate Twitter’s API with Rocket.Chat by automating the whole process. That way, companies can connect their human or chatbot agents to customers via Twitter and manage them from one single place: Rocket.Chat.
Once you integrate Twitter into your Rocket.Chat workspace, you’ll be able to manage all direct replies sent to your Twitter account in a breeze.
Adding the app to your workspace is simple:
- From within Rocket.Chat,
- Access the Administration panel within Rocket.Chat
- Open Marketplace → Twitter
- Click “Install” to subscribe to the Twitter app (price is USD 25)
- Simply follow the setup wizard’s steps. In 5 minutes the app is ready to go 🙂
For more tips about installation, please check out this guide.
Centralize social media messages in one single inbox
Handling customer service on multiple social media channels is often messy for businesses. Multiple messages spread across different inboxes can seriously impact your CSAT score and harm team productivity.
With Rocket.Chat, companies can centralize their entire customer service in one single platform, embracing the most relevant social channels – Facebook Messenger, Twitter, WhatsApp, and more.
But it doesn’t end there: the Twitter app offers specific features to help businesses deliver exceptional customer service experience. Check them out.
Define specific teams to manage Twitter
Enable agents to send/receive files from Twitter users:
- All types of media to companies
- Images and GIFs only
- Video only
Let customers know when your team is available
Delight customers with personalized messages
Customize welcome/goodbye messages to be sent to customers whenever they get in touch with you.
Choose whether to hide or show your agent’s name
Showing the agent name is optional for Twitter users. If you wish to hide it, simply choose “none” inside Rocket.Chat.