Why businesses should care about their Whatsapp usage
A study conducted by the technology company Guild showed that almost half of UK workers (41%) admitted to using the messaging app for work. And even though WhatsApp has penetrated the corporate space due to its popularity, companies are in search of a more reliable secure messaging platform.
Italy’s data protection agency contacted the European Data Protection Board (EDPB) in order to demand clear information over WhatsApp security. Besides that, some Indian and multinational companies have even issued advisories to employees asking them to use WhatsApp with caution and stop using the platform for critical business calls, as reported by Economic Times.
In this article, you will learn about secure messaging, the importance of compliance in Enterprise communications, and steps on how to choose the most secure messaging app for your business.
- how your information will be collected and handled by a company;
- how your personal information will be treated;
- how you can access your data and edit it or ask for a correction.
If you are familiar with WhatsApp you already know it collects a lot of metadata, such as your phone number, profile picture, and device data. What this.
WhatsApp’s updated terms of service have new sections, such as Location Information and Transactions and Payment Data. Here are the most notable changes:
- WhatsApp said it will share data related to how people interact with businesses on its app;
- Businesses will be able to use Facebook’s hosting infrastructure to manage chats with the customers;
- Companies will also be able to use the data for their own marketing purposes, such as Facebook ads.
Is it safe for companies to use WhatsApp?
Even though WhatsApp is currently one of the most popular messaging platforms in the market, it was never meant for business communication. And if your staff deals with sensitive information, secure messaging should definitely be a priority from now on.
The Ponemon Institute report points out that, in the past two years, 53% of organizations have experienced at least one data breach caused by a third party software or app.
Cybersecurity leader at PwC Sivarama Krishnan says a lot of companies in the pharma and financial services are quitting WhatsApp and looking for secure messaging for their businesses. “They are restricting communications to emails or personal messages instead of WhatsApp now as many services companies are evaluating other options”, he says.There are many reasons why you should never consider WhatsApp a secure messaging app for your business. Here are the main two:
1) WhatsApp is not GDPR compliant
Besides not being meant for business purposes, WhatsApp is not compliant with privacy regulations like General Data Protection Regulation (GDPR). For example, this messaging app allows any employee to remove users and add customers and suppliers without their consent.
This may be troublesome once WhatsApp says the responsibility for this consent belongs to the users. Not being a GDPR compliant company could represent a financial risk for your businesses. In case you don’t remember, last year Google was fined US$57 million by France's data protection authority.
2) WhatsApp lacks user management features
Yes, you can create groups and add users to them, but that’s only it. WhatsApp does not offer well-defined administration roles, making it impossible for companies to control and limit access to their data.
The app also doesn’t provide a central directory to let you know of existent WhatsApp groups in your company. On top of that, keeping track of your conversational history is very challenging when information is distributed among numerous chats or group conversations.
So what should you take into consideration when choosing the most secure messaging app?
How to choose the best secure messaging app for business
1) Adopt a business-purpose platform for daily communications
The misuse of a messaging app leads to more chaos in the workflow, no matter what business you are in. That’s why more and more companies are looking for team collaboration tools as they are designed and dedicated for business purposes only.
Companies that wish to have secure messaging as a priority must ensure their communication takes place in a platform that adheres to privacy standards and offers data protection.
2) Make sure to go for a compliant messaging tool
If you work with data you must keep an eye on regulations around the world, such as GDPR and California Consumer Privacy Act (CCPA), for example. Using a globally compliant secure messaging tool your business is at risk of being fined at any moment.
3) Open-source for safety and endless customization options
Being in an open-source communication platform means that the code is available for everyone to see, adjust and improve. When it comes to secure messaging, it’s better to count on a great number of developers who are ready to tackle the security breach very quickly.
Unlike closed source tools, like WhatsApp, Slack and Microsoft Teams, open-source alternatives are constantly under review and creating a safe workspace. Besides that, they allow more customizations as you can edit the code and tailor it in order to attend your demands.
4 - Feel safer through self-hosting deployment
Being able to choose whether to run the software on your infrastructure or in a cloud is also a very important requirement you should take note of.
In order to ensure secure messaging for your teams and customers, you shouldn’t depend on other companies’ servers. Through self-hosting deployment, you have more protection for your data storage and control of user permissions.
Own your data and create a safe workspace
At Rocket.Chat we believe that trust in a product is essential so that’s why we created a platform with the most advanced security features. Besides being open-source and globally compliant, Rocket.Chat brings secure messaging and videoconference tools to your fingertips.
In case you have doubts, consultation is on us! We are here to help you keep your team communication safe. Shoot us an email and talk to our team!