Top 8 community engagement strategy to boost civic participation

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A community engagement strategy refers to the concerted approach of involving stakeholders in organizational initiatives, policy formulation, and decision-making. Boosting citizen participation enables access to ground-level insights and promotes informed decisions. 

Several countries have successfully involved citizens in the policy formulation and decision-making process. 

‘Citizen’s Jury’ launched by the Australian government, ‘Deliberative Democracy Lab’ by the Chinese government, and ‘Participatory Budgeting’ in France are some notable examples of successful application of the community engagement strategy. 

Today’s communities are diverse with people from different demographics, life style, and tech-saviness. Engaging them requires a sound, multifaceted approach tailored based on the attributes and needs of the community. 

This article offers an overview of the top community engagement strategies for government organizations. 

Why community engagement matters

Whether it is a small community project or a massive policy change, a sound citizen engagement strategy matters. Here’s why: 

1. Increased ownership

Promoting citizen participation instills a sense of ownership in the community. When they feel heard and their opinions acknowledged, they are more likely to commit themselves to the process and outcomes. The increased advocacy for the initiatives improves the project outcomes. 

2. Effective decisions

Citizen engagement in government offers access to diverse insights, opinions, and perspectives. This in turn drives informed decisions and effective strategies. Holding frequent discussions with the community promotes collaborative planning and decision-making. 

3. Improved community trust

Constant public engagement and communication increase transparency and hold the stakeholders accountable. This in turn enhances the credibility and trustworthiness of the organization’s activities. 

4. Enhanced outcomes

Engaging with different stakeholders like non-profit organizations, citizens, and professionals in the community creates a platform for co-creation and drives innovation. This in turn improves the quality and effectiveness of outcomes. 

On the other hand, it improves citizen satisfaction and improves their accountability. 

A McKinsey study shows that satisfied citizens are 9 times more likely to trust government organizations. 

So, a robust community engagement strategy is a win-win for both, the government organization and citizens.    

Top 8 community engagement strategies

Let us explore the masterful strategies that can enhance the impact of your initiatives and policy decisions:

1. Prioritize relevant stakeholders

Different community projects may require support, feedback, and engagement of different stakeholders.  It is humanely impossible to connect with each of them. Stakeholder analysis and mapping help identify relevant stakeholders, group them, and understand their preferences. The insights help government organizations tailor communication strategies based on specific requirements. 

2. Effective communication 

Communication forms the cornerstone of all public engagement efforts. Communicating clearly and consistently helps secure public trust and commitment to your initiatives. You must identify communication barriers and work out ways to sort them. 

Whether you are using digital medium or physical means, articulate your message in simple, clear terms. Do not use jargon. Help them understand the objective of the public engagement strategy, what is expected of their participation, and possible outcomes. This helps draw their attention and support for your initiatives and programs. 

3. Make it accessible and inclusive 

While you invest in community engagement strategies, ensure that they are accessible to the vast majority of the population. Identify the under-represented and marginalized section of the community. Work out exclusive strategies to engage and accommodate the accessibility needs of those with language barriers, disabilities, and so on.  

For example, when it comes to engaging with senior citizens, imagery with the message works better than long-form text messages. Understanding such needs and catering to them helps achieve inclusive participation in all your initiatives. 

4. Create participatory messages

Citizens stay committed and accountable when their opinions are heard and feedback is acknowledged. Create quick polls and messages to collect feedback. Collect feedback regularly from the community and make changes based on their inputs. 

Being responsive helps enhance the effectiveness of the initiatives. It is also a way to demonstrate the organization’s commitment to community welfare.